LOGO DESIGN AND BRAND IDENTITY

Attention spans are short these days – especially consumers’. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration. Enter: Your logo. A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base. This first impression is your way to immediately communicate ownership over the product(s) you sell or the niche you dominate. Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.  And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.Colours, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to its mission (entertainment, efficiency, and innovation) through the right icon or proper font. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

We are a Logo Design in Dunedin Based studio, We work with all things visual and creative and are always here to help produce stunning graphics and creative outcomes.